---
title: "Website Northstar"
description: "Learn about website northstar, how to setup it up and why it is useful."
keywords: "website northstar, hostbento help"
url: "https://hostbento.com/help/website-northstar"
language: "en"
---

[Help](/help) / Website Northstar

#  Website Northstar 

Website Northstar is a powerful feature of Hostbento that makes sure that the pages and content on your website are always aligned with your brand / business goals. By setting a good northstar, you are guiding your AI assistant to create pages and content that are relevant and useful for your website visitors while making sure that everything is aligned with your brand identity. 

## What Comprises Website Northstar

A good website northstar typically includes the following elements:

  * **Brand Identity** : A clear definition of your brand's values, mission, and unique selling points. Don't forget to include the Brand / website name\!
  * **Target Audience** : A detailed description of your ideal customers, including demographics, interests, and pain points.
  * **Content Goals** : Specific objectives for the type of content you want to create, such as educating your audience, driving sales, or building community.
  * **Tone and Style** : Guidelines on the tone / brand voice and style of your content to ensure consistency across all pages.

## Setting up Website Northstar

The northstar is a simple text document that can be setup from your Hostbento dashboard. To set it up, follow these steps:

  1. Log in to your Hostbento dashboard.
  2. Navigate to the "Settings > Northstar"
  3. Write a clear and concise northstar document that includes the elements mentioned above.
  4. Save the northstar.

## When Northstar is Used

Northstar is used almost always when generating new pages, blogs, or other content for your website. The AI assistant will refer to the northstar to ensure that the generated content aligns with your brand identity and content goals.

By setting up a clear and comprehensive website northstar, you are providing clear context for the AI assistant in accomplishing the tasks on your website.

In case, you update the northstar, it is recommended to regenerate any existing pages or content to ensure they align with the updated northstar. This process is not automatic and needs to be done manually.

## Tips for Effective Northstar

  * Be specific and concise. The northstar document adds towards the AI assistant's context / input tokens, so make sure to keep it relevant and to the point.
  * Use simple bullet points or numbered lists to organize information clearly.
  * Highlight what is super important for your brand and content strategy.
  * Keep it under 500 words for optimal performance.

By following these guidelines and setting up a well-defined website northstar, you can significantly enhance the quality and relevance of the content generated for your website, ensuring it resonates with your target audience and supports your business objectives.

## Ready to Get Started?

Start building your website with AI and Hostbento.

[Go to Dashboard](https://app.hostbento.com) [Back to Help](/help)